Archive | April, 2014

Climate change to affect air travel and tourism

Businessmen and women love flying to big, splashy conferences. Airlines and hotels love them too! Of course, we also all love to fly to beach resorts, ski chalets, or city hotels. The recent IPCC report on climate change confirmed what people already knew: if you think that air travel was not pleasant now, get ready […]

Green claims should mean something: don’t be that guy!

Only 44% of Americans trust companies’ green claims, according to research by Cone Communications published in March. This picture shows one reason why customers don’t trust companies’ green claims: the claim relates to something that is clearly meaningless and pales in comparison to the overall environmental impact of the product. Hotels should communicate their progress on […]

Green hotel guests are affluent and brand loyal

According to the Shelton Group’s sixth annual Eco Pulse study, green customers (and green hotel guests) are not a small minority of tree-hugging hippies. The “greenest” consumers make up 24 percent of Americans. They are values-driven shoppers and guests, who use their wallets to create an outward extension of their internal values, which include protecting the […]

Are hotel investors paying enough attention to sustainability?

In a TED Talk, Chris McKnett argues that sustainable investing is less complicated than we think, better performing than we believe, and more important than we can imagine. McKnett argues that reviewing financial data (e.g. revpar, room occupancy, etc.) is not sufficient to future proof your investment in any business (and this also applies to […]