Hotels Can Improve Guest Satisfaction Through Sustainability

According to a survey by Expedia, about two thirds of hotel guests will give better ratings on review websites to hotels which have high indoor air quality, have achieved a building energy efficiency certification (i.e. LEED), and have programs in place to reduce carbon emissions, improve energy efficiency, conserve water and recycle waste.

It is obvious that anyone would prefer to stay somewhere with high air quality (although I don’t know how guests determine the air quality level of a hotel!). However, the other points create more questions than answers: do guests generally feel better about staying in a hotel which has a sustainability program in place? Or do guests expect that the efficiency savings will be passed on to them in the form of lower room rates?

Either way, this study reinforces the point that hotels need to communicate their sustainability initiatives.

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