Archive | April, 2016

Promoting your hotel’s green credentials

Easy does it Once your properties have calculated their carbon emissions and assessed their other environmental impacts, consider providing color coded ratings of your properties on your website. For example, use the HCMI calculations to award a green rating for your most carbon efficient properties, orange for less efficient properties, and red for properties who […]

Promoting your hotel’s green credentials (Part 4)

Help us solve this thing! You should attempt to make green male friendly and ego-friendly by appealing to men’s feelings that their favorite activities (skiing, surfing, hunting, fishing, etc.) are being compromised by climate change and pollution. You can also reach men by presenting environmental issues as a challenge to solve that requires know-how, i.e. […]