Archive | Climate change

Climate change to affect air travel and tourism

Businessmen and women love flying to big, splashy conferences. Airlines and hotels love them too! Of course, we also all love to fly to beach resorts, ski chalets, or city hotels. The recent IPCC report on climate change confirmed what people already knew: if you think that air travel was not pleasant now, get ready […]

Green claims should mean something: don’t be that guy!

Only 44% of Americans trust companies’ green claims, according to research by Cone Communications published in March. This picture shows one reason why customers don’t trust companies’ green claims: the claim relates to something that is clearly meaningless and pales in comparison to the overall environmental impact of the product. Hotels should communicate their progress on […]