Archive | Green hotel guests

Promoting your hotel’s green credentials

Easy does it Once your properties have calculated their carbon emissions and assessed their other environmental impacts, consider providing color coded ratings of your properties on your website. For example, use the HCMI calculations to award a green rating for your most carbon efficient properties, orange for less efficient properties, and red for properties who […]

Promoting your hotel’s green credentials (Part 4)

Help us solve this thing! You should attempt to make green male friendly and ego-friendly by appealing to men’s feelings that their favorite activities (skiing, surfing, hunting, fishing, etc.) are being compromised by climate change and pollution. You can also reach men by presenting environmental issues as a challenge to solve that requires know-how, i.e. […]

Why hotels should be ‘green’?

Some 47 per cent of business travelers said it is “important” for them to stay in green-certified hotels during work trips and 7% admitted green certification is an “extremely important” factor in their choice of hotel according to research by Timetric and published as part of its Global Business Traveler Survey 2013 report. Businesses that […]

Green hotel guests are affluent and brand loyal

According to the Shelton Group’s sixth annual Eco Pulse study, green customers (and green hotel guests) are not a small minority of tree-hugging hippies. The “greenest” consumers make up 24 percent of Americans. They are values-driven shoppers and guests, who use their wallets to create an outward extension of their internal values, which include protecting the […]

Share a hotel room and cut on your CO2 emissions

One obvious way for people to reduce their carbon emissions is to share more. The sharing economy has already impacted the hotel industry with Airbnb. But a new service, Easynest, is hoping to also have a significant impact on the industry. While Airbnb diverts guests away from hotels and into people’s homes, Easynest lets strangers […]