Archive | Green Hotels

Promoting your hotel’s green credentials

Easy does it Once your properties have calculated their carbon emissions and assessed their other environmental impacts, consider providing color coded ratings of your properties on your website. For example, use the HCMI calculations to award a green rating for your most carbon efficient properties, orange for less efficient properties, and red for properties who […]

Promoting your hotel’s green credentials (Part 4)

Help us solve this thing! You should attempt to make green male friendly and ego-friendly by appealing to men’s feelings that their favorite activities (skiing, surfing, hunting, fishing, etc.) are being compromised by climate change and pollution. You can also reach men by presenting environmental issues as a challenge to solve that requires know-how, i.e. […]

Why hotels should be ‘green’?

Some 47 per cent of business travelers said it is “important” for them to stay in green-certified hotels during work trips and 7% admitted green certification is an “extremely important” factor in their choice of hotel according to research by Timetric and published as part of its Global Business Traveler Survey 2013 report. Businesses that […]

Corporate responsibility employee engagement for hotels

Are your hotel employees disengaged? Can ‘hotel green activities’ or sustainability improve their engagements and your bottom line? Earlier this year, PwC released a report on engaging employees through corporate responsibility. It found that disengaged employees drag down companies, costing billions of dollars in lost productivity and resulting in much higher turnover rates. The report […]

Green claims should mean something: don’t be that guy!

Only 44% of Americans trust companies’ green claims, according to research by Cone Communications published in March. This picture shows one reason why customers don’t trust companies’ green claims: the claim relates to something that is clearly meaningless and pales in comparison to the overall environmental impact of the product. Hotels should communicate their progress on […]