Review of Hotel’s Sustainability Reports – Part 1: Hilton Worldwide

This is the first instalment in a series of review of the largest hotel chains corporate responsibility/ sustainability reports. We start with Hilton Hotels… Hilton Hotels publishes a Corporate Responsibility report: ‘Living Sustainably’ on its website. This article highlights the key points of the report. Reporting: a detailed report but not externally verified The focus […]

Climate change to affect air travel and tourism

Businessmen and women love flying to big, splashy conferences. Airlines and hotels love them too! Of course, we also all love to fly to beach resorts, ski chalets, or city hotels. The recent IPCC report on climate change confirmed what people already knew: if you think that air travel was not pleasant now, get ready […]

Green claims should mean something: don’t be that guy!

Only 44% of Americans trust companies’ green claims, according to research by Cone Communications published in March. This picture shows one reason why customers don’t trust companies’ green claims: the claim relates to something that is clearly meaningless and pales in comparison to the overall environmental impact of the product. Hotels should communicate their progress on […]

Green hotel guests are affluent and brand loyal

According to the Shelton Group’s sixth annual Eco Pulse study, green customers (and green hotel guests) are not a small minority of tree-hugging hippies. The “greenest” consumers make up 24 percent of Americans. They are values-driven shoppers and guests, who use their wallets to create an outward extension of their internal values, which include protecting the […]

Are hotel investors paying enough attention to sustainability?

In a TED Talk, Chris McKnett argues that sustainable investing is less complicated than we think, better performing than we believe, and more important than we can imagine. McKnett argues that reviewing financial data (e.g. revpar, room occupancy, etc.) is not sufficient to future proof your investment in any business (and this also applies to […]

Gen Y’s new influence in the green marketplace

According to a NMI Solutions survey, the percentage of Generation Y (those born between 1977 and 1998) who report that they “buy as many green/eco-friendly products as they can” is up to 36% in 2012 from 31% in 2009 (16% increase despite the recession), based on a survey of 4000 US adults. Gen Y grew up […]

Red Lion Hotel reduces its energy consumption and carbon emissions through employee engagement

Sustainable Brands has reported that Red Lion Hotel Corp has managed to reduce its energy consumption by 6.5 percent in just two years after implementing an employee engagement plan that involved everyone from senior management to line  employees. Here’s what they did in a  nutshell: Ensure buy-in and support from key stakeholders on the overall […]

Share a hotel room and cut on your CO2 emissions

One obvious way for people to reduce their carbon emissions is to share more. The sharing economy has already impacted the hotel industry with Airbnb. But a new service, Easynest, is hoping to also have a significant impact on the industry. While Airbnb diverts guests away from hotels and into people’s homes, Easynest lets strangers […]