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Marketing Your Hotel’s ‘Green’ Credentials

You’ve probably heard that guests, if given the choice, prefer ‘green’ hotels, but you are not convinced that they are willing to pay extra.

Survey shows that 95% of customers think that lodging companies should undertake green initiatives and 80% held a higher opinion of a hotel if they are aware of its sustainability activities.

So, how can hotels close the green gap when it comes to purchasing behaviors? How can you market your ‘green’ credentials to de-commoditize your hotel rooms?

At, we help hotels calculate their carbon emissions, so we looked at various research on customer behaviors to answer these questions.

The report covers what the barriers are to marketing green credentials and what you can do about it. Our recommendations can be applied to any hotel, regardless of type, size, or location.